The Algorithm Constantly Finds Jesus
So says the billboards that are part of the new Ask.com campaign that launched over the past few weeks. They've been spotted in the Bay Area and here in NYC. Other billboards proclaim "The Algorithm Killed Jeeves". The campaign comes from Crispin Porter + Bogusky, who also did the aggressive "Truth" anti-smoking campaign. I hated this billboard when I first saw it, but its grown on me since. It definitely makes you think - an effect not necessarily conducive to driving use of a search engine. I think what they are saying is the search algorithm is so good, it finds jesus...an attempt at a funny play on words. But it took me a little while to figure this one out and I work in the industry.