Integrated, native, in-stream - It's an old story with a fancy new name

The blogs have been aflutter recently with renewed discussion of "in-stream advertising".   Mark Suster wrote an eloquent piece in TechCrunch last week proclaiming "the future of advertising will be integrated".  My friend, Jon Steinberg, of BuzzFeed has written several posts on the topic, including one entitled Native Monetization, touting monetization…

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