Puma v Adidas in world cup finals

In a sideplot that some may have missed, Adidas (France) was going up against arch-rival Puma (Italy) in the world cup final match.  The two companies have a storied history, having been birthed in the same German factory by two brothers who later parted ways, leaving a lasting mark on the town.  BBC's coverage of the story was interesting.

By Josh Guttman

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